The line of attack of ‘1
Nenokkadine’ makers is just remarkable and in fact paying the revenues successfully.
Not ever in the past, did we see this kind of hype built around a movie of
delayed release. 14 Reels Entertainment are exiting no scope in making money
out of Mahesh Babu’s craze. They have got Mobile Apps, Merchandise Kit and even
ticket amount for viewing the audio release live in selected number of halls. Earlier
this, they have even bagged closely 72Cr of worth set from Eros International
for overall rights as well 80 Lakhs for Audio from Lahari Music.
This is one of the finest pre-release
businesses for a Telugu film and the daring moves from 14 Reels Legislative
body are highly praised in movie circles. When you got the star power, a hero
must use it by teaming with talented producers and Mahesh Babu has done it.