Allu Arjun’s huge project S/O Sathyamurthy directed by Trivikram has been sold for a huge amount in Malayalam. Allu Arjun got huge crazy audience in Malayalam industry. There are huge fans for his stylish look in the films in Malayalam. Arjun films which has not got good response in Telugu got huge success in Malayalam market. Kerala rights for S/O Sathyamurthy has sold for 1.75 crores. This is for the first time that a Tollywood film has been sold for that much rate.