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Will Cherry's new strategy works out?


Ram Charan has a grand debut with regular commercial of Chirutha. All people cared about this film was could Charan be a better hero himself  as a hero in Telugu cinema and the answer that Charan gave with the film made even critic answer to their questions. Then he follows it up with the epic Magadheera with the additional care of Rajamouli which earned him appreciations all over. It was followed up with a complete love story 'Orange' which was a disaster at the box-office.


 

Ram Charan who despite the flop of Orange wanted to continue with change in subjects of Merupu was forced to change the aerial route and went on signing some out and out mass entertainers to satisfy the huge base of Mega fans. The result of this decision was Racha, Naayak, Thoofan and Yevadu.

 

The objective of scoring big success was achieved but in the process the actor branded as someone who is doing routine masala movies for success with absolutely no variety or flour adding for any ones film career. This branding took away a segment of his family audience in urban centres and effected the collections of his movies in Nizam and overseas a big time. Luckily for him though post Racha other members of Mega family too finally struck gold at box office giving him time to relax and rethink his future course.

 

The actor now is taking care with subjects and has signed some completely new subjects which would take him close to the family and class segment of the audience. The target is primarily the Nizam and overseas audience where the actor is lacking. As we already know the actor is doing a Krishna Vamsi film even after that there are talks going around with director Dasarath for another family movie. Apart from these two there is a Trivikram project which is expected to be a youth based love story and an AR Murugadoss film which is again said to be an out and out fresh love story.

 

Unlike the pre Racha phase where Charan had to single handedly take care of the entire Mega fan base now with Pawan Kalyan also being in form he is able to take a back seat and planning out his films working out on his weaker areas. Do you think the actor is doing the right thing by shunning away the commercial potboilers for the time being? Wouldn't failure hear make people again start questioning him being a star? Ram Charan is today what he is because he is delivering at the box office, if he doesn't will people care for him? Only time has answers for it.


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