Srinivas wad born in Ambasamudram,Tamil Nadu.He was born to Duraiswamy Iyengar and Lakshmi, entire family moved to Thiruvananthapuram,kerala in his chidhood only.He completed his BTech from Bombay University, Department of Chemical Technology (UDCT, now known as ICT).After complection of graudation he did marketing professional for ten years, and he decided to follow his passion for music.
in early age, he was very much influenced by musical greats of South India like Semmangundi Srinivasa Iyenger, M D Ramanathan and others.By his aunt Padma Narayanan encouragement.He was famous in Filmy, Ghazal, Carnatic music.
Personal Life: He was married and two daughters,his elder daughter was upcoming play black singer in Tamil music industry.
Film Career: In 1988, Srinivas approached music maestro Ilaiyaraaja, who was at the helm of Tamil film music. He was offered the opportunity to work with Ilaiyaraaja,later in 1992, that the soundtrack of Mani Ratnam`s Tamil film Roja reignited his dreams of playback singing. Mani Ratnam had introduced composer A. R. Rahman with that movie, Srinivas approached A. R. Rahman.Rahman rendition of Mehdi Hassan`s ghazals and offered him work at Chennai.
In 1994, Srinivas shifted base to Chennai and started lending his voice to advertisement jingles and devotional albums.His first foray into playback singing began with the song Sorgam Enbathu Namakku from the movie Nammavar, composed by Mahesh. It was popular runaway hit.
Srinivas has sung for leading music directors like Ilayaraja, Deva, A.R.Rahman, Vidyasagar, and in languages like Tamil, Malayalam, etc. He has made a foray into music direction through the Tamil movie `Ae Nee Romba Azhaga Irukke`, by that he was the one among the five music directors in tamil music industry. And his composition `Ini Naanum naanillai` in that film is a major hit. His famous albums include `Ussele Ussele` and `Paarvai`. Also he has worked as a co-composer to Praveen Mani for "Little John". He has also composed music for a Malayalam film titled `Seethakalyanam`.
The playback singer from South cut his first private album in Hindi titled Yeh Duniya Sab Ki other hits in Hindi are `Kaisi Hai Yeh` from `Dil Chahta Hai` and `Zindagi` from the film `Yuvvraaj`.
He is a judge on a Vijay Tv show in Chennai called Airtel Super Singer along with Sujatha and Unnikrishnan.He also judged a famous music reality show named "GANDHARVA SANGEETHAM".It was in "KAIRALI",which is a famous malayalam channel along with ANURADHA SRIRAM
Awards and Honours:
-->His song ‘Minsara Poove’ in ‘Padayappa’ movie,Tamil Nadu Government’s Award for the best Playback Singer .
-->In 2008,Tamil Nadu state award for the song 'Margazhiyil' composed by Bharadwaj,the best playback Singer
-->He won the Cinema Express Award twice.
-->He won the Dinakaran Award once
-->The Film Fans Award twice for the best singer.
-->He was also awarded the best playback singer at the International Tamil Film Awards held at Malaysia for the song ‘Apple Penne’ from Roja Kootam.
-->He was conferred with the Kalaimamani Title by the Government of Tamil Nadu in 2006, and
-->Kerala State Award for the song ‘Baansuri’ from the movie ‘Rathri mazha’ .
-->In Hindi films, he won the A.V Max Award for the best playback singing song ‘Kaisi He Yeh Rut’ from ‘Dil Chahta Hai’ movie.