Fresh Dressed in theaters on 26th June

Fresh Dressed chronicles the history of Hip-Hop <> Urban fashion and its rise from southern cotton plantations to the gangs of 1970s in the South Bronx, to corporate America, and everywhere in-between. Supported by rich archival materials and in depth interviews with individuals crucial to the evolution of a way of life--and the outsiders who studied and admired them--Fresh Dressed goes to the core of where style was born on the black and brown side of town.

FRESH DRESSED is a fascinating, fun-to-watch chronicle of hip-hop, urban fashion and the hustle that brought oversized pants and graffiti-drenched jackets from Orchard Street to high fashion's catwalks and Middle America shopping malls. Reaching deep to Southern plantation culture, the Black church and Little Richard, director Sacha Jenkins' music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers and other industry insiders, such as: Pharrell Williams, Damon Dash, Karl Kani, Kanye West, Nasir Jones, and André Leon Talley. The result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed would, through sheer originality and swagger, take over the mainstream.

Director: Sacha Jenkins
Casting: Damon Dash, Daymond John, Karl Kani, Nas, Pharrell Williams
Producer: Marcus A Clarke, Courtney Sexton
Music: Tyler Strickland
Cinematography: David Vollrath

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